When it comes to toy sales during the summer, moms buy more than just outdoor toys which accounts for over $3 billion of the $84 billion industry. The key to capturing the opportunity that exists for toymakers is to deliver the right message to moms at the right time. While most toymakers focus heavily on moms during the holiday season of October to December, the summer months present a great opportunity to drive sales by Millennial moms and generate buzz among Gen Z. BSM Media, the premier marketing to moms agency, has found their success by designing outreach programs based [...]

We’re Expanding Our Influence! BSM Media is excited to announce the expansion of our Influencer Marketing services to include Millennial Influencers and Gen Z Influencers. Experience and Innovation Lead to More Influence For over 20 years, BSM Media has connected Brands with Mom Influencers. We’ve studied consumer behaviors, social media usage, and what they buy. Most importantly, we studied their children- Millennials and Gen Zers- and now it’s time to connect with these segments directly. We invite you to engage with the influencers who host some of the largest audiences both online and offline. Let Us Connect You with Ideal [...]

According to the National Retail Federation Mother’s Day in the United States is almost a $24 Billion business. However, most brands miss the mark with their advertising and marketing because they neglect marketing to mothers and focus their efforts on dads. According to BSM Media, the premier Marketing to Moms agency, eighty-six percent of mothers purchase at least one gift for another mom for Mother’s Day. In anticipation of Mother’s Day, BSM Media surveyed over 800 mothers on their giving and receiving behaviors around Mother’s Day. You might be surprised by what they told us. Whether your target market is [...]