The holiday shopping season is in full swing for moms. Whether they are Millennial Moms or Gen Xers, mothers control purchases for the whole family, from her spouse’s office to child’s classroom gift exchange to her own purchases for the home. She’s buying seasonal foods, home décor, and entertainment products in addition to all the toys on her list.  With so many brands fighting for Mom’s attention this season, it’s more important than ever for marketers to hyper-focus their tactics to drive sales. Here are six marketing to moms tactics that brands should be considering to emerge from the marketing [...]