#BrandsSupportingMomsSupportingBrands – 3 Innovative Marketing Programs Leveraging the New Normal

The New Opportunity in Connecting Your Brand to Moms  Right now, is the BEST time to strengthen your relationship with Moms. They are loyal to the brands that support them when they need them the most and right now is one of those times. There are numerous opportunities to be relevant to their homeschooling, boredom buster and meal planning activities with good content, peer-to-peer recommendations and distant socializing solutions.   Right now, Mom Influencers are making creative meals with whatever is left on grocery store shelves, homeschooling their children and in the case of Mom Bloggers trying to keep their businesses [...]

By |2020-06-22T15:48:50+00:00March 23rd, 2020|Blog|0 Comments

5 Questions to Ask Your Agency About Marketing to Millennial Moms

Even as Generation Z is entering motherhood, brands are still trying to understand and tap into the spending of Millennial Moms.  Unfortunately, many are entrusting this daunting task to their agency who may or may not understand the demographic themselves. Here are 5 questions that can help brands steer their marketing activities toward a higher return on investment. 1. Are we delivering a product message that is relevant to moms’ routines & behaviors? It’s not enough to garner millions of impressions online with your product message on social media or in digital advertising.  Millennial Moms react to content, images and [...]

By |2020-06-22T15:47:02+00:00March 1st, 2020|Uncategorized|0 Comments
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