The locked doors of local malls will soon be open and homebound moms will be released from their confinement.  As states begin to reopen the economy and allow retailers to welcome customers back, will moms be rushing out to flex their spending power? BSM Media surveyed over 500 mothers from across America about their anticipated post pandemic shopping behaviors.  Here’s a summary that may be helpful as your brand plans to lure mom consumers back into your stores. 1. Moms will trust retailers to adhere to safety guidelines but want a little more to help her feel safe. Most moms [...]

Four weeks ago when most America when into lockdown, marketers worried about the future of their marketing to mom campaigns. What they soon discovered however was that homebound moms searching for products, educational tools and entertainment created opportunities for sales growth.   Most importantly the new normal presented the chance to deepen their relationship with mothers, their principal consumers. Brands such as The Dole Food Company and Entenmann’s offered household managers education content for the family, recipes for increased demand for in home dining and coloring pages for bored children. In the midst of media stories focused on the changing role [...]