It’s been a long few months for moms.  Not unlike the general population she’s been taking preventative health measures at home with her family. Unfortunately her to do list has grown to include educating her children, seeking out essential household items and entertaining the family.  Now that states are reopening what can we expect her to do with her time?  According to a recent survey of moms by BSM Media, Moms are ready for a vacation. The research of 892 moms from across America asked “What is the first thing you will do (after reconnecting with local relatives and friends) [...]

Let’s face it the toy industry has seen its challenges over the last 18 months.  First it was the elimination of Toys R’ Us as a major distribution channel, then it was delays in manufacturing while China battled COVID-19.   Things were looking brighter recently for those brands with enough inventory to enjoy a spike in sales as desperate homebound moms bought toys to help entertain her children.  There seemed to be a rebirth of jigsaw puzzles and family game nights that screamed opportunity and sales for toy makers.  However as retailers begin to open their doors and the holiday sales [...]