Yes, you read that right- Gen Z moms. Although many marketers are still trying to capture the spending of the youngest Millennial Moms, the first Gen Z moms are arriving. The oldest women of the Generation Z are now between 18 and 22 years old. According to Fast Company, Gen Z consumers will dominate the economy by 2020 and out-number the Millennial population. Gen Z moms who were born into technology don’t know a world without texting, SnapChat, or online buying, so they will demand new marketing to moms tactics. BSM Media, an award-winning marketing to moms agency, and its [...]

2018 has been labeled by some marketers as the year influencer marketing was legitimized. According to Ad Week,  companies will spend upwards of $10 billion using influencers to deliver their message.  Leveraging the power of ‘word of marketing’ has long been an effective tactic in marketing to moms and continues to be successful as Gen Z moms emerge. However, in the rush to engage mom influencers, marketers have relied on their existing agencies, hallway recommendations or worst of all- Google searches- to determine which of the many social media moms to select as marketing partners. A recent Journal of Marketing [...]

There’s been a great deal of conflicting press recently about influencer marketing. On one end of the spectrum are articles touting that Influencer marketing is the “in” tactic for 2018. On the other end is an Ad Age article citing P&G’s influencers with fake followers that became viral among marketers and influencers alike. When I wrote my first book, Marketing to Moms: Getting Your Share of the Trillion Dollar Industry (Prima, 2002), I started the book off by describing a scenario with four moms sitting at a park talking about their next trip to Walt Disney World. Little did I [...]

When it comes to shopping for Father’s Day gifts, Millennial moms take gift-buying into their own hands by not asking Dad for gift ideas or a gift list, according to a new survey by BSM Media on Father’s Day gift-buying trends. Good news for Millennial fathers- more than two-thirds of Millennial moms say they have never given a tie on Father’s Day. The study of 600 moms reveals that more than 79% of moms in the U.S. expect to spend between $26 and $100 on each Father’s Day gift this year with one-third saying they expect to spend over $100 [...]

When it comes to toy sales during the summer, moms buy more than just outdoor toys which accounts for over $3 billion of the $84 billion industry. The key to capturing the opportunity that exists for toymakers is to deliver the right message to moms at the right time. While most toymakers focus heavily on moms during the holiday season of October to December, the summer months present a great opportunity to drive sales by Millennial moms and generate buzz among Gen Z. BSM Media, the premier marketing to moms agency, has found their success by designing outreach programs based [...]

We’re Expanding Our Influence! BSM Media is excited to announce the expansion of our Influencer Marketing services to include Millennial Influencers and Gen Z Influencers. Experience and Innovation Lead to More Influence For over 20 years, BSM Media has connected Brands with Mom Influencers. We’ve studied consumer behaviors, social media usage, and what they buy. Most importantly, we studied their children- Millennials and Gen Zers- and now it’s time to connect with these segments directly. We invite you to engage with the influencers who host some of the largest audiences both online and offline. Let Us Connect You with Ideal [...]

According to the National Retail Federation Mother’s Day in the United States is almost a $24 Billion business. However, most brands miss the mark with their advertising and marketing because they neglect marketing to mothers and focus their efforts on dads. According to BSM Media, the premier Marketing to Moms agency, eighty-six percent of mothers purchase at least one gift for another mom for Mother’s Day. In anticipation of Mother’s Day, BSM Media surveyed over 800 mothers on their giving and receiving behaviors around Mother’s Day. You might be surprised by what they told us. Whether your target market is [...]

Easter is April 1st and that’s no April Fool’s joke. Americans will buy an estimated $18 billion in Easter basket items, a number that will meet last year’s record spend according to the National Retail Federation. Much of that purchasing power is controlled by mothers. BSM Media, the premier Marketing to Moms agency, recently surveyed 1,100 moms across the U.S. to uncover their spending habits around Easter and how brands can capture their spending. What we learned is this: Moms find it fun to create Easter baskets and anticipate buying enough toys, clothes, books and food to fill an average of [...]

Maria Bailey, author of Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales, and her team at BSM Media recently surveyed 1,100 moms across the US on their Easter buying behaviors. What we learned will empower toy companies during the Easter shopping season. Act now- only 30 days until Easter!

Mothers spend in excess of $3.1 trillion in the US economy each year according to research by BSM Media and Department of Agriculture data. It’s likely that this spending power will exceed $3.5 trillion in 2018. How will you capture a part of Mom’s wallet this year? You could continue doing what you did in 2017, however you will likely achieve only what you achieved in 2017. If you want to up your marketing game, maximize your return on investment and increase your engagement with mom influencers, your marketing tactics must evolve with the times and technology. To help you identify new [...]