Even as Generation Z is entering motherhood, brands are still trying to understand and tap into the spending of Millennial Moms.  Unfortunately, many are entrusting this daunting task to their agency who may or may not understand the demographic themselves. Here are 5 questions that can help brands steer their marketing activities toward a higher return on investment. 1. Are we delivering a product message that is relevant to moms’ routines & behaviors? It’s not enough to garner millions of impressions online with your product message on social media or in digital advertising.  Millennial Moms react to content, images and [...]

Get a group of moms together and you never know what topics will come up. Recently we were privy to a conversation between moms of boys. All the mothers had at least one son under 16 years old. One might expect the discussion to center around endless appetites or toilet seats, but instead it was a high-energy chat focused on the challenge of buying pants for boys. In full disclosure, the moms were having a digital discussion on Facebook. We posted a simple question, “What makes the perfect pair of boy’s pants?” What ensued was more than 300 comments and [...]

BSM Media, Inc. is an award-winning and internationally recognized Marketing to Moms agency specializing in influencer engagement and outreach programs. Their MommyParties, and Social Spotters, services are proven activation tactics used by Fortune 100 to Start Up companies. BSM Media also owns and operates MillennialInfluencers.com and GenZInfluencers.com which connects brands to Millennial Influencers and Gen Z Influencers.   Maria Bailey is the CEO of BSM Media and the author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market,” “Power Moms,” “Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales,” and the soon to be released “Marketing to Gen Z Moms.”  She [...]

I’ve always been a risk taker. I guess when you grow up the oldest of 11 children, you have to learn to live outside the box or not get noticed by your siblings. Perhaps I also learned at a young age, the bigger the challenge, the greater the feeling of fulfillment. Regardless of the reason, I can remember leaving a six-figure salary with a Fortune 100 company with three children under the age of two to start my own company and wondering if this time, I may have pushed the envelope a bit too far. I remember clearly standing in [...]